If you want to create a bundle for Adobe AIR, you can download it in the Setup Store. Then, right-click and choose 'Create Bundle'.
Inside the downloaded file, there is an MSI embedded. We've included a Adobe AIR Configuration Wizard which extracts the MSI automatically and prompts you for several additional options.
You can check or uncheck several installation options.
You can find more information on the Adobe Air Configuration Page at the Adobe site.
Roel van Bueren